In 1980 Director General Dato’ Abdullah Mohamad discovered I
was wasting my talent at the External Broadcast SUARA MALAYSIA (Voice of
Malaysia). He brought me back into the main stream of RTM being Head of Public
Affairs Programme, with sports under its purview. There were lot of hard work
to be done changing the ladisical work culture among the staff. At the same
time the boss saddled me with extra duties, writing and presenting working
papers for the upgrading of various senior posts in RTM. The paper that I
enjoyed writing was the formation of RTM’s Sports Department. It culminate
yours truly being appointed the pioneer head of the department as of 1982, a
job I enjoyed and savour with satisfaction.
Team Leader: The first time I was
asked to take charge of RTM’s major sports coverage on foreign soil was The
South-East Asian (SEA) Games in Manila, Philippines in 1981 by virtue of being
the Head of Public Affairs Programme. The preparation for TV coverage was
complex as the Philippines were supplying NTSC signal forcing us to hire
“signal convertor”. The host broadcaster PTV4 the government entity was not big
in sports. PTV4 has to farm out most of the coverage to private entities. I was
lucky as I have befriended the Head of News PTV4, a certain Mr Aquino in KL and
Jakarta earlier. He introduced me to the supremo of the coverage, a well known
personality and ex racing driver, Ramon Diaz. The first thing I did was to
present him with a bottle of Scotch. It was really a trying coverage battling the
infamous Manila traffic jam to be at the venues in time as well as battling the
date-lines. Malaysia was doing well in athletic and we wanted to have a
presence at the stadium by having live telecast of our athlete’s performance.
As we were short of commentator, I had to double-up for the athletic events.
When Ramon Diaz heard this he informed me that he himself would be the director
of the coverage but he needed guidance on what to cover as he had no
experience. He was a fast learner and was ready for the job with some
explanation. I asked Ramon to change the camera positions from the original. We
had a walkie-talkie connection between the two of us. I informed him what I
needed and he was on the go focussing the athletes, the score board as well the
individual’s score strip on the side of the event. I don’t know how I survive
giving commentary as well as giving instruction to the director, both live.
What I know was that Ramon gave me a dinner that night because he was so happy being
complimented by the Philippines audience for a live telecast well done. He told
me he has never done an athletic event in his life. His speciality was
basketball and motor racing.
Challenging Test: My
first challenge as Head of Sports was the 1982 World Cup in Spain. It should
have been a walk-over but there was no sponsorship for the telecast. The signal
from Spain’s venues was for the asking. Football fans were making noise
culminating in the afternoon tabloid Malay Mail playing an aggressive role by
collecting donations from its readers naming it “Tajaan Rakyat” (People’s
Sponsorship). A substantial sum was collected. Together with RTM’s budgeted
amount for the quarter-finals, semi-finals and Final, and the support of spots
buying by certain brands we manage to pool enough amount to telecast live some
of the choice preliminary matches. I had several meetings with the newspapers
representatives and agreed to those matches they suggested. The event brought
the football fans together to create a world record of sort. It also brought
awareness to the big time companies especially the cigarette boys the
opportunity they missed in exposing their brand. The following World Cup in
1986 was a walk-over for RTM as the big timers came knocking on our door well
before the qualifying rounds for Mexico. It also led to the idea of forming a
private TV entity by the NST Group specialising in sports broadcast.
The Monopoly is Over: My
biggest challenge as RTM Head of Sports was the 1984 Olympic Games in Los
Angeles. RTM and its associate the Asia-Pacific Broadcasting Union ABU was
caught napping at the broadcasting right negotiation. The LA Games was different
cattle of fish from the previous Olympics which were run by the Olympic Council
of the host country. This time the Games was run by a private entity in
conjunction with the local OC. The aim was to make money for sports
development. STMB-TV3 the newly established commercial TV station in the
country went ahead to acquire the right at an amount of more than 18 times
negotiated for RTM by ABU. RTM has no choice but to abandoned its Olympic
dream. The media and the public outside Klang Valley where TV3 signal could not
be acquired were making noise. TV3 at that time was only testing its signal on
its sole transmitter in Klang Valley. Their official launching was several
months away from the Olympics. We were approached by TV3 authority for an
amicable solution. They extended the broadcasting rights to RTM with no payment
incurred. We told them our coverage plan was simple. We would be telecasting
two daily summary supplied by the ABU team in LA one of which would be tailored
for Malaysian viewing. We accepted their offer of choice sports events. It was
agreed that both stations would carry the Olympic sports of Track and Field and
Swimming. TV3 was keen in the football, hockey, and boxing. We conceded we
would not touch those sports except in the summaries. They laughed at us when
we said we will concentrate in gymnastics, basketball and volleyball. We did
our best as we didn’t have a secure satellite path like TV3 which has 2
dedicated path 24 hours daily. We didn’t accept their offer of extending their
signal from their operating centre to Angkasapuri via the link as we were
afraid of mishap. We ran a lengthy coverage covering the “dead” spot with
interesting recorded events which the viewers love and thought “live”. Our
compeers and commentators Dato’ Rahim Razali and Dato’ Hasbullah Awang gave
flawless performance compared to the staccato presentation of the non
experienced personality at TV3. We did fine in collecting advertising revenue
just like the success of the privatise LA Organising Committee for the first
time in the Olympics history. At the end of the day the national newspapers,
especially from the NST stable gave a glowing report on RTM’s coverage. I must
congratulate my staff for a job well done under duress.
Creating World Record in Broadcasting: Not
many knew that RTM created a world record in broadcasting all the 52 matches at
the FIFA World Cup in Mexico in 1986. None of the European broadcasters
including the BBC ever attempted a coverage on that scale due to lack of
audience interest to some of the matches by what was referred as insignificant
teams. RTM was committed to the telecasts as the two big boys of cigarettes
were coming in a big way to sponsor. Of course one has got to give way to the
other. Thanks to what happened to the last tournament in Spain. When all is
well at the sponsorship front, RTM had a problem in securing satellite
footprint from Mexico. The signal on the Atlantic Ocean path (AOR) utilised by
the European was not sighted in Malaysia. The signal was not available on the
India Ocean Satellite (IOR). The ABU Operational Group headed by Ir Lawrence Lo
of HKTVB discovered a miniscule path from an isolated outpost in the north-western
edge of Mexico at Hermosillo that sighted the Pacific Ocean Satellite (POR) and
were clearly received in Hong Kong and Kuantan on 4 dedicated paths using a hired
portable earth station, after several tests. It was sent from Mexico City via
the busy western corridor link of Mexico to USA. So RTM enjoyed dedicated
satellite signals shared with other ABU members. At the end of the tournament I
received personal complains from my counterpart in TVRI-Indonesia, the Thai TV
and SBC-Singapore that they were jolted by the bosses for not following RTM’s
footsteps in showing all the matches. It seems from reports many of their
citizen move over to the Malaysian borders temporarily to watch RTM’s live
telecasts. The following tournament saw different scenario where the other
countries did not want to be left behind in telecasting live all the matches.
Olympic Rivalry: By
the time the next Olympic Games 1988 in Seoul, South Korea came, TV3 was
full-pledge broadcasting entity, with some experience in sporting coverage.
They have decided to join the ABU as a member in order to secure many benefits
including broadcasting rights of the Olympics at a reasonable rate under
collective negotiation. Malaysia had the strange distinction of having rival
stations covering the Games alongside each other. As usual we had the
disadvantage of red tape regulations enforced on financial expenditure making uncertainties
in our preparation. The approval came at the last minute and we were able to
send only a crew of 5 to Seoul. I opted to direct operation from Angkasapuri by
sending Zulkarnain Hassan as the team leader with the able Isamudin Ahmad as
the producer. The commentator was Dato Hasbullah Awang. The other two was the
technical and camera crew. We were operating on a dedicated satellite path from Seoul
which was booked years ahead, come what may. I had a 24 operational set-up at
Angkasapuri with all the Sports Department staff working on shift. The
cooperation from the Engineering and Technical crew was splendid. I had a dedicated monitor monitoring TV3 broadcast in order to counter their preesentation. We had Dato’
Rahim Razali as our studio anchor who worked tirelessly for the whole duration
of the Games. Our rival was having their operation in Seoul but half way
through have to follow our way of operation as their inexperience crew in Seoul
was not up to the mark. Again diligent work carried the day for us and the print
media was full of praised.
Sponsorship Trust Account: “Akaun
Amanah Tajaan” was not a sporting event but a special trust fund created by the
Finance Ministry for RTM in the finance of sports coverage initially. It came
about after the difficulty in getting approval for big and recognised sports
coverage abroad that was well received by the audience and attracted the
sponsors. All programme sponsorship and expenditure of the Sports department
came under the account. It was managed by 3 officers headed by the Ministry
Finance Division Secretary, Dicky Lee. Looking after the commercial aspect was
the head of the Commercial Division, Hanan Alang Endut, and I as Head of Sports
look after the coverage and programme. It was well managed. The system worked
well. The coffer was swelling to the tune of millions of ringgits. In order to
encourage the dwindling sponsorship of the privatised drama, it was later
incorporated into the account. A big improvement in quality and commercial
support was clearly seen in the local drama. Later the Engineering Division was
seeking entry into the account as an entity as the technical facilities needed
for the operation was handled by them. The account started after the Olympics
difficulties. I am not sure when the account was disbanded as I was not member
by then due to my promotion and having to deal with other chores. When the
account started it change complexity of sports coverage for the better. I
personally feel it should be continued but I suppose they have discovered other
means to streamline the financial procedure in the public sector.
Those were the main sporting coverage that influenced my
career while at RTM. There were other events which merit mentioned later on.